What is a primary purpose of maintaining an association's website?

Maintaining an association's website primarily serves the purpose of providing current information to members. A well-organized website can be a central hub for updates on community events, meetings, rule changes, and other important announcements. By ensuring that members have easy access to the latest information, the association fosters better communication and engagement within the community.

This functionality enhances transparency and allows members to feel informed and involved in the decision-making processes of their community. When members can readily find and access relevant information, it can lead to increased member satisfaction and a stronger community spirit.

While attracting new members, collecting dues online, and reducing operational costs are important aspects of an association's management strategy, they are secondary to the critical need for effective communication. The primary goal remains ensuring that existing members are kept informed about their community, which nurtures trust and participation.